Command of The Message in Sales

The "command of the message" in sales refers to the ability of the salesperson to effectively communicate the value and benefits of the product or solution they are offering to the customer. A salesperson with a strong command of the message is able to articulate the key differentiators and advantages of their product in a clear and compelling way.

Having a command of the message means that the salesperson is able to:

1. Articulate the unique value proposition: A salesperson with a strong command of the message is able to clearly articulate the unique benefits and value that their product offers, compared to the competition.

2. Tailor the message to the customer: A salesperson with a strong command of the message is able to adapt their message to the specific needs and interests of the customer.

3. Address objections: A salesperson with a strong command of the message is able to anticipate and effectively address any objections or concerns that the customer may have.

4. Tell a story: A salesperson with a strong command of the message is able to effectively use storytelling to illustrate the benefits and value of the product in a memorable and compelling way.

Having a strong command of the message is an important aspect of successful selling, as it helps the salesperson to effectively communicate the value and benefits of the product to the customer and ultimately close more sales.